Make Email Marketing Work for You in 5 Easy Steps

Building an email list can seem overwhelming, but the beautiful thing about email marketing is you can make a bigger impact at a lower cost.

The right email list helps build the foundation for other successful digital marketing campaigns. Marketing tactics like remarketing, social media marketing, and online reputation management require the right contacts to form a successful foundation, it’s critical to pay attention to the logistics of managing your email list by keeping it as clean as possible of bad addresses. If you fail to perform proper email verification and end up with a list filled with bad domains and addresses it can negatively affect your open rates, not to mention hurting your sender reputation. Below are 5 steps to take to keep your list hygiene in tip-top shape.



1)      Run a list cleaning routine regularly – Scrub your list of any bad domains by running it against a register of known bad domains. You should also do a check for duplicate addresses and role addresses such as sales @ or support @, as those addresses will typically pick up your emails as spam and not deliver them.

2)      Analyze your lead acquisition process – If you find that your lead capture programs are bringing in a large number of bad addresses, review your lead acquisition policies to see what you can do to improve this metric. Consider using an email validation system to ensure that only valid addresses are added to your list.

3)      Check your failure reports – An extreme amount of bouncebacks due to bad addresses can harm your sender’s reputation, so be sure to check your failure reports regularly. Immediately remove any addresses marked as bad, and delete “soft” bounces if an address comes back as undeliverable after several attempts.

4)      Remove unsubscribed – Don’t wait the full 10 days you are allowed to remove unsubscribes. If possible, remove them immediately to avoid the possibility of having an email marked as spam, thereby hurting your sender’s reputation.

5)      Remove or re-engage inactive – Inactive leads can not only drag down your open rates but also run the risk of eventually becoming bad email addresses or leading to spam complaints. To avoid this, once a contact has been marked as inactive, move it to a separate portion of your list set aside solely for inactive leads. Then, target these leads with re-activation campaigns, by sending out an email asking that they “confirm my email address” or take other steps that show they are still interested in receiving emails from you.


Grow Your Email List

Are you looking for ways to attract email subscribers? Are you trying to get followers on social media onto your mailing list?

Email is one of the most used communication channels to date, it is checked by at least 91% of consumers every day. Using a subscription form is one of the most efficient tools you can use to use to grow your email list.

If you haven’t started using a subscription form because you do not know how, most email service providers have subscription form tools that are user-friendly and easily customizable to suit your needs. Using a subscription form generator allows you to generate an HTML form that can be used on your website. As the form is completed by visitors to your website, data is stored in your subscriber list saving you from the hassle of having to import them.

Subscription forms vary from hosted web pages to embedded forms that can be added easily to your website to collect email subscribers. When someone visits your website and decides to subscribe, they are telling you that they are interested in your content and want to hear from you making them the subscribers that are most likely to engage with the content you send.

Having your email subscription form and links to the form on as many pages of your website as possible is a good way for potential and existing customers to interact with your business.

Once you have your subscription form link, you can choose to share it in various ways. Such as:

  • Adding your link in your email signature
  • Sending personal emails to your clients requesting them to subscribe
  • Including your link in your “About Us” page
  • Placing a link in a tab on your Social Media page
  • Holding free give always for lucky subscribers
  • Sharing your link at the end of any blog post may seem like too much but the more you share your form the more chance there is that someone will see it.