Owning a cat or pet can be an extremely rewarding relationship. A pet can both calm your nervous system and provide an immediate outlet for fun and play. Although cats are independent animals who like to scavenge and explore on their terms, they are also very affectionate with their owners and people they trust.
Why cats make great pets
The versatility of cat ownership is one reason why so many people enjoy feline companionship. Cats make great pets whether you live in a big house or tiny apartment, and they provide all the fun and play of larger animal companions.
Studies have shown that just watching cat videos on the internet can boost a person’s energy and create positive emotions—so it’s no surprise that actual cat ownership has several benefits.
If you’re thinking of owning a cat, these are some of the key benefits:
- Cats are quiet
- Cats are easy to house-train
- Cats make great pets
- Cats cost less to care for
- Cats have a long lifespan
Advantages of selling pets online:
- Worldwide customer reach
- No shop opening and closing time
- 365*7*24 customer arrival
- Good reach of your brand
- Availability of Analytics
Some best ways to sell cats/pets online
1. Create a blog: Find out what cat-specific information your customers want and/or enjoy, then create a blog where you can post engaging content and plug your products as appropriate. You can share blog content on social media, in email marketing, and more.
2. Build an email list: Encourage website visitors to sign up for your email list by offering perks like discount codes for first-time shoppers. Then market to them — as well as existing customers — with email campaigns, special promotions, abandoned-cart reminders, etc.
Clean your email list before sending emails for better email deliverability by using Clearalist.
3. Run online ads: Run Facebook Ad campaigns or Google Ads for popular cat-related keywords.
4. Work with cat rescues and breeders: You won’t find anyone more passionate about cats and the products they love than people who run cat rescues or breed cats for a living. Not only will they be your biggest product advocates, but these “cat people” are also an excellent source of product ideas or product improvements. So you can look to them for feedback and ideas.
5. Launch a loyalty and/or referral program: Encourage your customers to keep shopping from you and/or tell their friends by creating a loyalty and/or referral program with special discounts, etc.
7 steps to sell pets online
1. Finding a pet niche
Pet owners are always willing to spend money on their pets and that makes the pet niche one of the most profitable affiliates marketing niches. You can sell or promote pet supplies like food, toys, and accessories through this niche.
2. Competitor and Supplier Analysis Research
This will your competitors will give you key information about their businesses, including their location, what prices they charge, the quality of their products and services, how they find and engage with customers and how they advertise. This will help you identify your competitive advantage.
3. Choose the eCommerce platform
An e-commerce platform is a software application where both parties, the seller and the consumer, come and play their role. Essentially, a consumer should be able to use an e-commerce platform to discover products, shop around using a cart, and then check out.
The Top 6 Best Ecommerce Platforms
- Shopify – Best all-around eCommerce platform.
- Zyro – Best price for a full online store.
- Wix – Best for stores with fewer than 100 products.
- BigCommerce – Best for large inventories.
- Squarespace – Best for cornering a niche market.
- Bluehost – Best for WordPress users who want to sell online.
4. Build your brand store
brand building is to generate awareness about your business using strategies and campaigns to create a unique and lasting image in the marketplace. Positive image + standing out = brand success.
5. Create Useful Content:
- Decide on the purpose of that content piece.
- Do some keyword research using Google Keyword Planner.
- Create a strong headline.
- Have a strong opening.
- Look for case studies that support your main idea.
- Organize your content so it has a consistent flow.
- Write the content with one person in mind
6. Promote Your Products:
- The best ways to promote a new product or service
- Offer loyal customers an exclusive preview.
- Use a special introductory offer.
- Make use of Google My Business.
- Run a social media contest.
- Spread the word via email.
- Write a blog post.
- Host an event.
- Offer a complimentary upgrade.
7. Analyze Your Site Performance
Website performance measures how quickly the pages of a website load and display in the web browser. Web performance optimization is the practice of improving website performance by various methods — faster websites are said to be higher performing.
