Zero-Party Data: Collecting Preferences Through Interactive Email

zero-party-data-interactive-email

Zero-Party Data: Collecting Preferences Through Interactive Email The privacy crackdown that made marketers nervous — cookie deprecation, tracking restrictions, Apple’s Mail Privacy Protection — also created an opening. If you can’t quietly observe your customers anymore, the alternative is refreshingly simple: just ask them. And interactive email has become one of the most powerful, most

Zero-Party Data: Collecting Preferences Through Interactive Email Read More »