One of the most convincing reasons to use email marketing as a direct marketing platform is the return on investment. The statistics backing the claim are enough for any marketer to use email marketing for their marketing communication with prospects. But, does email actually, helps the local store that has no hopes of going global in the coming future? The answer to the question is straightforward because email does not differentiate between a local and a global store.
Local stores can reap the full benefit if an email verifier is used regularly. The variety of email marketing and email validation will not help in enhancing sales but guarantee you do not trigger messages to malicious addresses.
Drives online & in-store sale
More than 65% of the customers agreed that fact, grocery shopping is cheap with email coupons, which they received for their loyalty to the local store. E-coupons are a big firm even for a local store and email marketing is at the heart of it. Customers are always looking to save money, either by hook or by crook and if you send email coupons for shopping in the brick-and-mortar store, you will be able to grow your revenue and build a long-term relationship. However, before sending coupons to the marketing list, clean the list using email address validation to extract all the unwanted, erroneous, and dormant email addresses. Sending messages to such customers will lower deliverability and adversely affect the sender’s reputation.
Decreases the spam complaints
Today, ISPs are strictly adhering to the CAN-SPAM law to prevent spamming of the inbox. And, if these guidelines are revoked, you will face severe repercussions and your marketing efforts will be doomed in no time. Hence, before sending emails to the prospects clean the mailing list and ensure customers have willingly agreed to receive information from your end. Send suitable and meaningful content to the target audience.
Email validation along with email marketing is a vital tool in defining the success rate of your marketing campaign.
