Email verification is essential for keeping your users database up to date. There are various reasons for this, including having both your reputation and your users’ data safe. Here are the three most compelling reasons why you should make authenticating your customers’ email addresses a priority:
It protects your sender reputation
In this competitive business world, your sender’s reputation is something to be safeguarded. It’s determined based on your sending history, the number of spam complaints, the authentication protocols you employ, and the standing of your IP addresses and domain names.
Validating email addresses against errors, bogus domains, and spam traps help to lower your bounce rate and spam record and keep your email lists clean.
It guards your business network
If a client or user has mistyped their email, they will have rendered all incoming mail undeliverable. Email verification software with a correction tool can spot and iron out any errors to make sure you’re not sending materials to dead inboxes.
If a customer has changed address after a company or position move, look at programs that can match up old data with new ones to reconnect. Both of these methods help to preserve your network.
It protects your customers’ data
If you don’t verify that an email address belongs to the person who entered it, you could be leaking their details to someone else. An extensive security breach like that is likely to irreparably damage your business’s image.
There are dozens of examples to warn you of the risk – from hijacked Skype accounts to falsified Netflix subscriptions. Mailchimp has been criticized for doing away with its opt-in confirmation email as the customer default, while Gmail has come under fire for not recognizing dots in email addresses.
Luckily, the answer is simple: an email verification/validation service that requires information that only the intended customer would know should cover you.