Email is one of the best ways to communicate with customers and a prominent means of generating sales. Nowadays email inbox is a very common place where every person receives mail. The average person receives around 150 emails daily and closes about half of them.
Due to so many emails, people open up a few that seem important and completely ignore the rest until they get overtaken by a new group of email that comes in.
By writing emails, sales experts put plenty of effort and time into converting sales, but due to the lack of some important tips, their emails become a piece of junk in the inbox.
The low open rate is because of bad and spam-looking emails. Nothing provokes recipients to mark the email faster than when it is crafted poorly and lacks value. According to Gartner, just 23.9% of customers open these sales emails. Rapidly, the number of emails that businesses and consumers send or receive has grown; that’s how noisy the world of email is.
So how do customers filter through the noise? How do they determine which email to open and which to delete without even taking a look? How do you ensure they open your email and take action?
The simple answer is to deliver them with the email content they want when they want it.
Suggestions To Write Emails That Convert
1. Describe Your Reader
It is important to identify your exact target audience for each email that you send. You have to know the following:
- Who are you talking to?
- How are you going to write for your target audience?
- What language to use?
- How to reach your readers.
2. Understand Your Reader’s Purpose
Solving customers’ problems and assisting them in fulfilling their goals is why they will buy from you.
3. Write The Email Outline
If you desire to be a productive email writer, write an outline. It is far easier to deliver a high-quality message to your readers if there’s an outline.
4. Write Attention-Grabbing Preview Text
The subject line isn’t the only element that makes people open your email. It’s also the preview text that most email copywriters craft carefully.
5. Avoid Using Spammy Characters
Writing in ALL CAPS and multiple exclamation marks (!!!) in both the subject line and the email body is a huge mistake. If too many subscribers report you for spamming, it could also hurt your email deliverability or, even worse, get you blacklisted by your email marketing service provider.
6. Visual optimization
The overall visual design of your email has a massive impact on conversions.
7. Test, Test, and Test!
Test your email by split-testing your opt-in forms, subject lines, copy, CTAs, and more to grow your copywriting skills.
Let us share five essential steps to writing a sales email
1. Email List Segmentation
Segmentation divides your email subscribers into smaller lists (or segments) based on set criteria. By segmenting your email list, you can create a personalized user experience and send suitable materials to the right individual at the right time.
By segmenting your email list, you can gain valuable insights into prospects and their stage in the purchasing process.
2. Attention-grabbing subject line
You might have the best email copy selling the most amazing product in the world, but if your subscribers don’t open your emails, it doesn’t count.
47% of email recipients open emails based solely on the subject line, while a staggering 69% of email recipients report emails as spam, judging them by the subject line alone.
Here are some tips for writing a subject line that piques readers’ interest:
- Personalized email messaging
- Write a length of 6 to 10 words.
- If it fits your brand, add an emoji or two. It can lead to a 56% higher open rate than a subject line without emoji.
- Subject lines that contain a number can earn a 1.3% higher open rate than average emails.
3. Compelling Email Body
The body of the sales email should not contain clichéd messages. For instance, “we provide the strongest collaboration tools to improve your productivity by 400%.”
Now that your prospect is familiar with the email’s contents, he will seek your proposals in the email. This is where you must carefully craft your email and convince people of your offerings.
4. Contain an irresistible call-to-action (CTA)
A strong call to action informs the reader of their next move. Resist the desire to beg your readers to follow you on social media, sign up for your next webinar, or buy your new e-book at this point. For the time being, at least.
5. Signing Off
Avoid using misleading or clichéd signatures while crafting a sales email. The end note reinforces the trustworthiness of your email and provides additional information.
